These in-depth articles cover SEO-specific concepts and strategies. These include on-site SEO strategies and off-site SEO tactics for boosting search rankings.
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Definition
Why you need Robots.txt
Here are some things robots.txt will and will not do:
Understanding robots.txt syntax
Robots.txt instruction outcomes
Full allow
Full disallow
Conditional Allow
...
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Definition
Keyword consistency in action
Keyword density vs. keyword consistency
Google no longer uses keyword density as a ranking factor.
Why is it important to have keyword...
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Definition
Why is page speed important?
Some of the benefits of investing in page speed are
Reduced bounce rates
Increase the number of times people visit your website
Search engines will crawl more...
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Definition
Why is alt text important?
Difference between image alt text and image title
Alt attribute text and SEO
Best Practices: How to write alt attribute text
Be descriptive
Keep it short and specific
Add...
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Definition
Why is viewport important?
Impact of mobile viewport in SEO
Viewport best practices
Manually test your site responsiveness and viewport readiness
How to configure the mobile...
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Definition
Header tag levels
Difference between <H1> and <title> tags
Uses of different header tags
Why are header tags important?
Do header tags impact SEO?
How to write the perfect heading tags
Best practices for...
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Definition
Why are Meta Description Tags Important?
Difference between Meta Description and Snippet
If you write a great meta description, search engines won’t alter your snippets.
Best...
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Definition
Where can you see the title tag?
Why is title tag important?
What does Google say about title tags?
Difference between title tags and meta titles
...
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What is a URL?
Do URLs have an impact on search engine rankings?
How to create properly optimized URLs for SEO
URL structure
Mandatory URL parts
Optional URL parts
Importance of a clean URL...
Table of Contents
Description
When are you likely to use hreflang?
Why is hreflang important?
What are the advantages of using the hreflang=x tag?
It decreases your bounce rate
It helps solve the issue...